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Google Analytics - Traffic, Conversion and Statistical Reporting.
How does Google Analytics help me?
Google Analytics is a free service that shows you how visitors found your site and how they interact with it. With this information, you can improve your return on investment, increase conversions, and make more money on the web.
You'll be able to compare the behavior and profitability of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site's content and design. However large or small your site, and however you drive traffic to it -- whether it's unpaid search, partner sites, AdWords, or other cost-per-click programs -- Google Analytics tracks it, from click to conversion.

For AdWords users in particular, Google Analytics provides you with the actionable information that you can use to increase your ROI by tracking cost data for all of your campaigns and combining that data with conversion information on a page-by-page basis. Google Analytics automatically imports AdWords cost data so that you can track the effectiveness of your AdWords campaigns, and automatically tags your AdWords destination URLs to track keyword and campaign conversion rates with no effort on your part!
All of this information is presented in intuitive, thorough, visual reports.

Google Analytics offers detailed reporting to determine search engine traffic, individual search engine referrers, and keyword referrers including Natural vs. PPC sponsored listings. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Google Analytics is a free web analytics tool that provides in-depth reporting on your website usage and online marketing activities.
Follow these simple steps to set up your Analytics account today:
Sign in to your AdWords account at https://adwords.google.com.
Visit the Reporting tab and click "Google Analytics."
Follow the on-screen instructions to create your account.
If you use Google Analytics and AdWords together, you'll enjoy more visibility into the return on investment (ROI) you're getting from your AdWords budget. When linked to your AdWords account, Analytics will automatically track the behavior of visitors coming from your ads. This insight allows you to not only gauge the ROI of your AdWords budget, but also make informed decisions about changes or improvements to your AdWords account.
Google Analytics is absolutely free! We're very pleased to be able to offer
this web analytics solution for no charge, allowing anyone with a website
to track conversion data, analyze the flow of visitors through their site,
and identify elements of their site that could be changed to improve visitor
retention. Google Analytics won't affect the performance or the appearance
of your website, and there are no extra files to host on your website.