Link Building - Setup and Management



Links are hyperlinks to a website or a specific webpage containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link.

Links to a website are useful to search engines when establishing link popularity and are also referred to as incoming links, inbound links, inlinks, and inward links.

In recent years, resource links have grown in importance because most major search engines have made it plain that in Google's words - "Quality, and relevance of links count towards your rating."

Careful Link Acquisition is important when creating site popularity. Low quality links of certain types of reciprocal links can have a negative effect on search engine ranking. Google advises avoiding "'free-for-all' links, link popularity schemes, or submitting your site to thousands of search engines because these are typically useless exercises that don't affect your ranking in the results of the major search engines. Most major engines have deployed technology designed to "red flag" and potentially penalize sites employing such practices.



Backlinks, Explained by WikiPedia

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.[1] Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.


Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage).

Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page. Text links are "active" words on a website that transport the visitor to a specific website or webpage when clicked. Since Text links cause action, they are often referred to in directional terms such as: "outbound links" and "inbound links".

Backlinks play an important role in a search engine's judgment of a website's value, or “online credibility”. Among the criteria search engines consider when ranking a website is: The total number of Backlinks (inbound links) linking to the receiving website (target) The “Quality” of the granting website (originator) that links to the receiving website And, the "Relevance" of the Backlink; an interpretation of how relevant the content is on the receiving website to the granting website.

All major search engines use Backlinks when evaluating websites. Google's own words are: “quantity, quality, and relevance of links count towards your rating." The “value” of a website using this manner is referred to as “Site Popularity”.

While obtaining search engine friendly links are important, regarding site popularity, low quality links or reciprocal links can have a negative effect on search engine ranking. Google advises avoiding "free-for-all” links, and link popularity schemes. Most major engines have deployed technology designed to "red flag" sites employing such practices.


There are several factors that determine the value of a Backlink.


Backlinks from authoritative sites on a given topic are highly valuable. A Backlink represents a favorable 'editorial vote' for the receiving webpage. Another important factor is the anchor text of the Backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are weighted in search engine results page (SERP) rankings of a webpage.

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO).

The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.





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