Search Engine Optimization - SEO

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What is Search Engine Optimization?

Search Engine Optimization (SEO) seeks to promote websites by increasing their visibility on search engine result pages for relevant keywords or keyword phrases and is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search Engine Optimization is a process which targets first page placement on major search engines for keywords and keyword phrases relevant to your website. Natural Search Engine Optimization includes consultation regarding previous marketing efforts, expectation and goal setting, and the creation of marketing strategies including site optimization, Link Building, the Google suite of services, Social Media, and Branding among others.

Natural search engine placement has been proven to attract audiences in 70% of all searches.

As an Internet marketing strategy, SEO considers how search engines work and what people search for.

Search engines are the most used method people use when finding products and services on the web. As more customers go online to find the products and services they want, incorporating search engine marketing into your business plan is a proven method to grow your business. The more people that can find your site, the more likely you are to sell your products. Search Engine Optimization is a neccesary part of any overall online marketing strategy.

Search Engine Optimization has proven to deliver the highest pre-qualified audience online, is one of the most cost effective methods of advertising, and is the most used marketing and advertising medium today.

Natural Search Engine Placement through Search Engine Optimization (SEO), involves implementing code changes to your site that will make it more visible to search engines including Title, Desciption, Body Content, Internal Linking and Navigation, Keyword Density, Headings, Load Time, and a miriad of other factors. Optimizing your site for natural search requires time, effort, and investment. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing. If you’re not familiar with programming, hiring an outside source may be necessary and in a highly competitive market, other marketing considerations include Links, Paid Search Engine Placement, Google Maps, Google Reviews, and Social Media.

Search Engine Optimization Steps include but are not limited to:

Keyword Research

Competing online requires a thorough understanding of your industry search terms. During the consultation phase, your assigned Account Manager will work with you to determine keywords and keyword phrases which attract the most qualified traffic.

Baseline Reporting

Using the keywords and keyword phrases discovered during the “Keyword Research” process, reports are compiled in an easy to read “Baseline Ranking Report” which details where your website is currently ranked on Google, Yahoo, and Bing.

Internal Text Link Navigation

Web site navigation is not only the pathway people take to navigate through a website, but it is also how search engines navigate through a website. Descriptive text using relevant keywords linked to corresponding pages helps search engines crawl and define pages when indexing them for future searches. Improper navigation can limit a website's full search potential by blocking search engines from effectively defining the whole website.

Content Optimization

Using keywords discovered during the Keyword Research phase, web pages are selected for strategic algorithmic keyword content so that they may place well in search engines when indexed by search engines. Content optimization is created to be aesthetically pleasing and includes strategic placement of keywords and grammatical structure. For the purposes of search engine optimization; content either exists, has to be created, or both.

Website Navigation

Creating good web site navigation is the most important task a web designer has to accomplish in the web design process. Web site navigation is not only the pathway people take to navigate through a website, but it is also how a search engine navigates through a website. It should be well constructed, easy to use and descriptive. Improper navigation can block search engines from effectively crawling and indexing your website.

Templates / Content Management Systems

Templates and Content Management systems should allow for the individual editing of every page including Title, Description, Keyword and Body Content Modifications. We can work directly with the client web developer to ensure smooth transition of recommendations.

Other

Other search engine optimization considerations include but are not limited to converting dynamically created URLs to search friendly URLs, I.P. blocks, server header configurations, and 301 redirects.

Implementation

Code is delivered in copy/paste format with easy to follow instructions, and Position King can assist with implementation when applicable.

PositionKing services are proven to increase online brand equity, market position, and web traffic, which results in more website actions, which can include sales, leads, white paper downloads, and membership sign-ups.

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