Google Analytics is a free service that shows you how visitors found your site and how they interact with it. With this information, you can improve your return on investment, increase conversions, and make more money on the web.
Gain insights that matter Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
For AdWords users in particular, Google Analytics provides you with the actionable information that you can use to increase your ROI by tracking cost data for all of your campaigns and combining that data with conversion information on a page-by-page basis. Google Analytics automatically imports AdWords cost data so that you can track the effectiveness of your AdWords campaigns, and automatically tags your AdWords destination URLs to track keyword and campaign conversion rates with no effort on your part!
Google Analytics offers detailed reporting to determine search engine traffic, individual search engine referrers, and keyword referrers including Natural vs. PPC sponsored listings. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.