YouTube - Setup and Management

Notable Clients

• Johnny Winter
• Rick Derringer
• Greg Lake - Emerson, Lake and Palmer
• LGI, Inc

YouTube is the second most popular Search Engine in the world followed by Google.

• More than 1 billion unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 53 countries and across 61 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

Official YouTube Account of Rick Derringer designed exclusively for Rick Derringer, by Joe Griffin of PositionKing, Inc. Official YouTube Account of Johnny Winter designed exclusively for Johnny Winter, by Joe Griffin, PositionKing, Inc.

YouTube Statistics as reported by YouTube, Inc.

Viewership

• YouTube is owned by Google and your company presence on YouTube increases your Search Engine Rankings on the Google Search Engine.
• YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

YouTube Partner Program

Created in 2007, YouTube now has more than a million creators from over 30 countries around the world earning money from their YouTube videos

Monetization

Thousands of advertisers are using TrueView in-stream and 65% of our in-stream ads are now skippable
We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

• 25% of global YouTube views come from mobile devices
• People watch one billion views a day on YouTube mobile
• YouTube is available on hundreds of millions of devices
• Traffic from mobile devices tripled in 2011

Content ID

• Content ID scans over 100 years of video every day
• More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• YouTube has more than eight million reference files (over 500,000 hours of material) in their Content ID database; it's among the most comprehensive in the world.
• The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 200 million videos have been claimed by Content ID

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