Facebook for Business - Setup and Management


Let us help you Advertise on Facebook. Over One Billion people. Let us help you reach the right ones. PositionKing offers complete Facebook Setup, custom backgrounds, optimization and management.

Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook. Information on this page provided by Facebook.com Busines Pages.

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.

Success Stories

A real example of what businesses have done to expand their customer base and drive sales on Facebook.

To familiarize people with its company, State Bicycle Co. first created a Page:

  • Updated their profile picture with the company's logo and featured an image of one of its new fixed-gear bikes as their cover photo
  • Added milestones to their Page timeline to define key moments, such as 'State Bicycle Co. wins Wolfpack Marathon Crash Race'

Connected

The company also ran Facebook Ads to encourage people to like their Page. They experimented by targeting people:

  • Interested in music to see if they would purchase bikes, including people with an interest in Arcade Fire, M83 and Passion Pit.
  • Who like other bicycle shops such as Big Shot Bikes, Mission Bicycle and other general interest topics about bikes
  • Living in cities with ads promoting specific events such as a bike ride in Austin, Texas

Engaged

State Bicycle Co. wanted to increase engagement on its Page in several ways, including:

  • Hosting frequent photo contests on its Page (for example, the winner of the photo of the most beat-up bike got a new bike)
  • Running Facebook Friday which includes a discount coupon specifically for people who see State Bicycle Co.'s posts on Fridays
  • Encouraging people to like posts to see a sneak peak of new products

Influence

State Bicycle Co. ran sponsored stories to reach more people and drive awareness of its brand:

  • Used a sponsored story to increase the distribution of a Page post by featuring an image of a Black Friday poster with deals on State Bicycle Co. items.

Result

Increased annual revenue by almost $500,000.00




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