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Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and the Google advertising network and no matter what your budget, you'll only pay when people click your ads.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
You create ads and choose keywords, which are words or phrases related to your business.
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
People can simply click your ad to make a purchase or learn more about you.